There are a lot of marketing professional out there!

I'm the gritty marketer because I'm my own case study. I remember sitting through a masters level marketing class at Meredith College learning about our new case study - the idea behind the development of the Land Rover Discovery. The professor asked us why they came out with that car. Who was it for?

Seriously? I raised my hand and said, "this is going to take about 2 minutes, so what is next?"

Let's get to something REAL. Something that DIDN'T work and let's tear it down and rip it apart.

For the next 10 years, I marketed, sold, retained, managed sales people, trained marketers, created a new company and made my first million. OK, so I lied about the million dollars part, but it piqued your interest right? That is what marketers do. That is what I do.
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